Revisiting revisit intention based on a rafting sporting event (EVENTQUAL)

Purpose – The study aims to examine the impact of service quality dimensions (based on the EVENTQUAL scale) on the revisit intention of sporting event and contrast the perception between first-time and previous participants. Design – The survey was designed to measure EVENTQUAL dimensions as independent variables (accessibility, staff, tangibles and complementary services) and revisit intention as the dependent variable. The moderating variable (type of participation) was also introduced to enable comparison between the perception of first-time (109) and previous participants (97). Methodology – The study implemented quantitative analysis, such as descriptive statistics, structural equation modelling (SEM) and multi-group SEM. Findings – The SEM findings revealed a significant positive effect of tangibles on revisit intention, while multi-group SEM results indicated the significant positive effect of tangibles on revisit intention solely for previous visitors. Originality – The study contributes to the existing knowledge by evaluating the EVENTQUAL model at a multi-site sporting event, acknowledged from the perspective of its participants. Moreover, the rafting event was observed in the context of a sporting event activity in contrast to previous literature in the context of adventure tourism

Characteristics of wellness tourism users in “Merkur” Specialised Hospital

Wellness tourism is one of the selective forms of tourism with good prospects of development in our country, especially due to its wealth in spas and thermal mineral springs. Vrnja?ka Banja certainly is one of the spas that boasts the potential for the wellness tourism development. The synonym for Vrnja?ka Banja is the "Merkur" Specialised Hospital within which the first wellness center in Serbia opened. The aim of the paper is to look into the characteristics of tourists? demands in wellness tourism, primarily through the theoretical analysis of these characteristics as well as the characteristics of the users of the contemporary and wellness services offered by the "Merkur" Specialised Hospital. The detailed account of their characteristics will be provided through the analysis of the guest questionnaires on the services used at the wellness center in a certain period, as well as through the interviews with the users of the "Merkur" wellness center in a single day